Our Story

iCandy World stands at the intersection of British craftsmanship and modern innovation. Our pushchairs are engineered to perform, sculpted to delight, and built to last - blending timeless design with a future-focused vision of mobility.


This is design you can feel: in the smooth glide of every wheel, in the effortless fold of the frame, in the intuitive touchpoints that adapt to your life. We don’t just create prams. We craft experiences - ones that evolve with you, and stay beautiful every step of the way.


A Heritage of Craftsmanship

Founded in 1933 as a family-run business, iCandy has grown from humble beginnings into one of the world’s most trusted luxury pushchair brands. With over 90 years of expertise, our heritage is defined by British craftsmanship, attention to detail, and a passion for helping families thrive.



From Tailoring to Pushchair Excellence

Our story began in the world of tailoring and fashion, where precision and style were paramount. This legacy of design excellence continues to shape our pushchairs today - where timeless aesthetics meet modern functionality. Every detail is considered, ensuring parents never have to choose between beauty and practicality.



Milestones That Define Us

Across the decades, iCandy has continued to set new standards in the industry:

  • 2002 – Launch of the world’s first single-to-double pushchair, revolutionising family travel.
  • 2013 – Honoured with a Queen’s Award for Enterprise in recognition of our outstanding innovation and international growth.
  • 2016 – Chosen as the pushchair brand for British royalty, cementing our place as a leader in luxury parenting.

These moments represent our commitment to pushing boundaries while remaining true to our heritage.

Trusted by Families Worldwide

Generations of parents have placed their trust in iCandy, knowing every product meets the highest standards of safety, comfort, and reliability. From city streets to countryside adventures, iCandy pushchairs are engineered to support families wherever life takes them.


Redefining Luxury Parenting

Luxury at iCandy is more than aesthetics - it’s the feeling of confidence and ease when your pushchair moves effortlessly with you. Premium fabrics, precision engineering, and intuitive design come together to create a truly elevated parenting experience.


Our Promise to You

Though our reach is global, we remain proudly rooted in our British values as a family-run company. Our mission is simple: to craft pushchairs that are as beautiful as they are practical, helping parents make lasting memories in comfort and style.